Books Recommended by Rory Sutherland

"Fascinating. And kind of inarguable. The Primate Myth: Why the Latest Science Leads Us to a New Theory of Human Nature https://www.amazon.co.uk/dp/B0F27ZZ9ZN?ref=cm_sw_r_ffobk_tw_ud_dp_Y2XWQJZ1GFTH0EDWX1TP&ref_=cm_sw_r_ffobk_tw_ud_dp_Y2XWQJZ1GFTH0EDWX1TP&social_share=cm_sw_r_ffobk_tw_ud_dp_Y2XWQJZ1GFTH0EDWX1TP&bestFormat=true"

"See Elizabeth Warren's book "The Double-Income Trap". https://www.amazon.com/Bottlenecks-New-Theory-Equal-Opportunity/dp/0190639431 We need plurailty of opportunity, not equality of opportunity."

"The Gerdmeister has a new book out. And it's a biggie. @nntaleb The Intelligence of Intuition https://www.amazon.co.uk/dp/1009304895?ref=cm_sw_r_ffobk_tw_ud_dp_J03H4Q9WCV8DFCTWNEPK&ref_=cm_sw_r_ffobk_tw_ud_dp_J03H4Q9WCV8DFCTWNEPK&social_share=cm_sw_r_ffobk_tw_ud_dp_J03H4Q9WCV8DFCTWNEPK&bestFormat=true #Amazon via @Amazon"

"The book to read alongside this, @robkhenderson is Bottlenecks, by Joseph Fishkin. https://www.amazon.com/Bottlenecks-New-Theory-Equal-Opportunity/dp/0190639431 We need plurailty of opportunity, not equality of opportunity."

"@WillGuidara Uhreasonable Hospitalitly. Wonderful book."

"Hearty book recommendation: actually explains most of what ad agencies are getting wrong. Organisations focussed on problem solving are of necessity very different from mainstream businesses in structure, hierarchy and incentives. https://www.amazon.co.uk/Counter-Intelligence-Secret-World-Problem-solving-Creativity/dp/0008398550"

"Beliefism: How to stop hating the people we disagree with https://www.amazon.co.uk/dp/0349128693?ref=cm_sw_r_ffobk_tw_ud_dp_6KKTEBMWGCA5KVKYRDGR&ref_=cm_sw_r_ffobk_tw_ud_dp_6KKTEBMWGCA5KVKYRDGR&social_share=cm_sw_r_ffobk_tw_ud_dp_6KKTEBMWGCA5KVKYRDGR&bestFormat=true&previewDoh=1 #Amazon via @Amazon A fascinatng new book from @profpauldolan"

"There is a book called "Hey, Whipple, Squeeze this!" - which hates on the campaign. I never quite understood the animus, to be honest, though it's a good book otherwise."

"I managed to blag a prepublucation copy of @ProfJohnKay 's book The Corporation in the 21st Century. Among many gems is this one. I imagine that there are multiple reasons why a marketing focus creates longevity - beyond the obvious ones. Yet marketers never make this point."

"Do read this book, by @dsquareddigest . A worthy companion to @nntaleb . Plus you finally get to appreciate the huge lost opportunity of cybernetics, perhaps the worst-branded great idea of the last 100 years! https://www.amazon.co.uk/dp/B0CGFWBFD6?ref=cm_sw_r_cp_ud_dp_2RG9EBR50946SC8GN13F&ref_=cm_sw_r_cp_ud_dp_2RG9EBR50946SC8GN13F&social_share=cm_sw_r_cp_ud_dp_2RG9EBR50946SC8GN13F&skipTwisterOG=2"